Milk

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The complex monopoly in milk is successfully worked by Sainsbury’s the high street retailer. They sell 4% fat milk at £1.05 per litre and local Farm Valley milk, same quantity, for 83p. This is designed to confuse and impugn the quality of the local farm milk. Milk is curds and it is whey; if the fat is removed there is little left, other than the whey, which is water. Thus you are paying 20p more per litre for what is very nearly water, and 20p less per litre for what you could, in the summer time, make good cheese from.

Complex? Swindle of the UK dairy farmer, by gulling the consumer public in a hurry to do his super shopping. Super?

What they remove from your fancy low fat milk they make cheese with and charge you handsomely for that too!

So you are really paying about £1.50 per litre or more for the same product as the local organic farm milk at 83p per litre.

I so rarely go in a supermarket and yet have some training in consumer retailing (I used to work for the Co-operative Group at their Head Office in Manchester) that a visit to Sainsbury’s that I made this morning is a solemn reminder of the fake choice that you are presented with. The illusion of choice by presenting so many possibilities when you only want one item that you imagine that you have had choice whereas in fact all you can buy is milk.

I discussed this with the amateur at the desk, a young man, and he was roundly ticked off by the supervisor for entering in to a conversation. He had only said “Yes” and “No” to me so I presumed that the criticism was backhandedly aimed at me, especially since I had only bought one item in a shop of so many hundreds of utter and completely fake choices.

The supermarkets make huge profits out of the dairy farmer whilst vast numbers of them have gone out of business because of it, and been compelled to work for years at the lowest of profit. Those family businesses which have set out to beat the home delivery wholesale merchants by supplying their own vicinity, do very well indeed, as a hard-working self-employed farmer using considerable capital, surely should do?

(Co-op milk supply is a slightly different question since they supply from their own farms, but even they kowtow to the general market price for milk. In some places they still even deliver, so they do have a minor interest in the participation in the complex monopoly in milk, as retail deliveries.)

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