Archive for bernard matthews

Before & After: Marco Pierre White

Posted in Food with tags , , , , , , , , , , on June 8, 2010 by Robin Gosnall

Before


After

Even before Marco Pierre White has to face his wife, Mati, in the divorce courts, he has suffered the indignity of being accused of bringing celebrity chefs into disrepute by Ainsley Harriott, of all people.

Harriott, the cheap and cheerful presenter of Ready Steady Cook claims that White demeaned himself by agreeing to promote Bernard Matthews.

“Marco has compromised himself, but then money speaks louder than words in some cases,” says Harriott, who has provided voice-overs for television advertisements for cough medicine and promoted Fairy Liquid. “Turkey Twizzlers is something you would more expect someone like me to be associated with, with my fast food connections and all. Marco has always tried to align himself with the really high-end side of things. You spend years building a career and working on your restaurants and earning a reputation, but there comes a point in some people’s careers where they think: ‘I’ll sacrifice a bit of credibility and buy a house in France.’”

White signed up in March as an ambassador for Bernard Matthews, whose Turkey Twizzlers were singled out for criticism by Jamie Oliver in his series Jamie’s School Dinners. The product became an emblem of the mass-produced, processed food that Oliver wanted to remove from schools. Marco Pierre White once described Jamie Oliver as “a fat chef with a drum kit”.

Marco Pierre White is one of my heroes and I’m sorry to read that his wife is taking him to the cleaners, but not before metaphorically and for all we know literally going through his pockets to determine how much he’s worth.

Advertisements
%d bloggers like this: